Digital Ads on Charging Stations | Power Packs 2 Go
A practical media guide to buying and creating digital advertising on Power Packs 2 Go charging stations in Puerto Rico — screen formats, wrap options, captive context, and how to brief agencies.
- 43″SS-24 digital screen class for hubs
- 12″TT-12 digital screen class for mid venues
- RemoteCreative updates without truck rolls for every message
Figures are labeled in-page. Industry marketing claims are framed as category context — not Power Packs 2 Go first-party results.
Inventory types
On-screen digital: motion or static loops on SS-24 and TT-12 displays.
Physical wrap: full-station vinyl for ambient brand color.
Pack presence: branded portable units guests carry (activation programs).
Many campaigns buy screen + wrap together so digital and physical reinforce each other.
Why context upgrades the digital ad
The guest is not browsing a feed; they are resolving a need. Keep copy short. Lead with benefit. Use EN/ES thoughtfully — not machine-only translation.
Avoid cluttered frames designed for desktop web. Design for stand-and-read distance at a hub.
Creative do’s for captive hubs
One idea per spot. High contrast. Logo lockup early. QR only if the stand time supports a scan. Daypart: lunch specials vs nightlife vs tourist hours.
- Do: bilingual clarity
- Do: venue-true offers
- Don’t: 8-second legal walls
- Don’t: low-contrast film stills
How agencies should package the buy
List venues, flight dates, share of loop, production timeline for wrap vs screen, bilingual asset checklist, and reporting cadence.
Connect the buy to a wider plan: social teaser of the hub, sampling, or SMS if consent exists — charging is the centerpiece, not the only line.
Captive audience reminder for clients
When presenting to a brand CFO, say: digital screen, needed service, face-on dwell, optional brand that walks away. That sentence is the product.
FAQ
What file types do you need?
We provide a current creative spec sheet on request (resolution, length, safe areas).
Can multiple advertisers share a loop?
Yes — share-of-screen is a standard DOOH construct.
Can we run only wraps without digital?
Yes, though most brand programs use both.
Sources & notes
- Power Packs 2 Go station models and advertising program
- See also /guides/captive-audience-dooh-charging-stations for strategy depth